INFORMATION SEEKING BEHAVIOR OF COLLEGE STUDENTS AFFILIATED TO MADURAI KAMARAJ UNIVERSITY

Abstract

Information seeking is a broad term, which involves a set of actions that an individual obtains to express his information needs, seek, assess and select information, and finally uses it to satisfy his information needs. Various factors influence the information seeking behaviors of an individual or a group of individuals, i.e. purpose for information, channels and sources of information and barriers to information. Information seeking is a basic activity of an individual. This study aims at to know the information seeking behavior of the college students affiliated to Madurai Kamaraj University.