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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/1253
Title: IMPACT OF CUSTOMER LOYALTY PROGRAMS ON CUSTOMER RETENTION IN CALICUT REGION
Authors: Sumayya. M, Dr. V. Mahesh
Keywords: Customer Loyalty, Relationship Marketing
Point System, Tier Reward System, CRM System, Customer Retention.
Issue Date: 8-Aug-2023
URI: http://localhost:8080/xmlui/handle/123456789/1253
ISSN: 0976-6510
Appears in Collections:Department of Commerce and Financial Studies

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