Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/1220Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Abirami.R | - |
| dc.date.accessioned | 2023-08-09T06:58:27Z | - |
| dc.date.available | 2023-08-09T06:58:27Z | - |
| dc.date.issued | 2023-08-08 | - |
| dc.identifier.issn | 0976-6510 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1220 | - |
| dc.language.iso | en | en_US |
| dc.subject | Guerrilla Marketing, Buying Decision, Cell Phone | en_US |
| dc.title | INFLUENCE OF GUERRILLA MARKETING ON CELL PHONE BUYING DECISIONS: A STUDY WITH SPECIAL REFERENCE TO URBAN MARKET | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Department of Commerce and Financial Studies | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| IJM_11_10_248.pdf | 240.11 kB | Adobe PDF | View/Open |
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