Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/1220| Title: | INFLUENCE OF GUERRILLA MARKETING ON CELL PHONE BUYING DECISIONS: A STUDY WITH SPECIAL REFERENCE TO URBAN MARKET |
| Authors: | Abirami.R |
| Keywords: | Guerrilla Marketing, Buying Decision, Cell Phone |
| Issue Date: | 8-Aug-2023 |
| URI: | http://localhost:8080/xmlui/handle/123456789/1220 |
| ISSN: | 0976-6510 |
| Appears in Collections: | Department of Commerce and Financial Studies |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| IJM_11_10_248.pdf | 240.11 kB | Adobe PDF | View/Open |
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