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Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/1151
Title: A STUDY ON CELEBRITY’S CHARACTERISTIC INFLUENCE ON FMGC’S CONSUMER REPURCHASES INTENTION
Authors: Dr. R. Thanga Prashath, V. Durgadevi
Keywords: Repurchase, Celebrities, endorsement and attractiveness
Issue Date: 3-Aug-2023
URI: http://localhost:8080/xmlui/handle/123456789/1151
ISSN: 0976-6510
Appears in Collections:Department of Management

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