Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/1146Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Dr. R. Thanga Prashath, V. Durgadevi | - |
| dc.date.accessioned | 2023-08-04T10:08:11Z | - |
| dc.date.available | 2023-08-04T10:08:11Z | - |
| dc.date.issued | 2023-08-03 | - |
| dc.identifier.issn | 0976-6510 | - |
| dc.identifier.uri | http://localhost:8080/xmlui/handle/123456789/1146 | - |
| dc.language.iso | en | en_US |
| dc.subject | FMGC, Celebrity, Consumer | en_US |
| dc.title | CELEBRITY’S ENDORSEMENT EFFECT ON FMGC CONSUMER BUYING INTENTION WITH THE THEORY OF PLANNED BEHAVIOR | en_US |
| dc.type | Article | en_US |
| Appears in Collections: | Department of Management | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| IJM_11_11_356.pdf | 430.57 kB | Adobe PDF | View/Open |
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