Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/1146
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dc.contributor.authorDr. R. Thanga Prashath, V. Durgadevi-
dc.date.accessioned2023-08-04T10:08:11Z-
dc.date.available2023-08-04T10:08:11Z-
dc.date.issued2023-08-03-
dc.identifier.issn0976-6510-
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/1146-
dc.language.isoenen_US
dc.subjectFMGC, Celebrity, Consumeren_US
dc.titleCELEBRITY’S ENDORSEMENT EFFECT ON FMGC CONSUMER BUYING INTENTION WITH THE THEORY OF PLANNED BEHAVIORen_US
dc.typeArticleen_US
Appears in Collections:Department of Management

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