1. DSpace at Bharathidasan University
  2. Journal Articles
  3. Department of Management
Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/1146
Title: CELEBRITY’S ENDORSEMENT EFFECT ON FMGC CONSUMER BUYING INTENTION WITH THE THEORY OF PLANNED BEHAVIOR
Authors: Dr. R. Thanga Prashath, V. Durgadevi
Keywords: FMGC, Celebrity, Consumer
Issue Date: 3-Aug-2023
URI: http://localhost:8080/xmlui/handle/123456789/1146
ISSN: 0976-6510
Appears in Collections:Department of Management

Files in This Item:
File Description SizeFormat 
IJM_11_11_356.pdf430.57 kBAdobe PDFView/Open
Show full item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.